At Duffs Digital, we love partnering with founders who have a clear vision to make the world better—and Eco Options is a perfect example.

Eco Options started as the passion project of Niamh, an entrepreneur deeply committed to sustainability. Before launching Eco Options, Niamh built Conscious Event Direct, a directory dedicated to connecting people with eco‑conscious services and ethical brands. But she dreamed bigger: why not create a scalable eco marketplace where shoppers could easily discover and buy eco‑friendly products? A place with the reach and usability of eBay, but purely focused on sustainable living.

From directory to dynamic eco marketplace

When Niamh shared her vision, we knew it had the potential to change the way people shop for sustainable products. But building an eco marketplace meant more than just designing a beautiful website. It meant designing an experience that would connect ethical vendors to conscious consumers—and could grow and adapt over time.

At Duffs Digital, we worked closely with Niamh to:

• Understand the values behind Eco Options: sustainability, ethics, transparency, and community.
• Design a scalable platform architecture that supports thousands of eco‑friendly brands and products.
• Build vendor onboarding tools to make it easy for small eco businesses to join.
• Create intuitive search and filtering so shoppers can quickly find products aligned with their values—whether it’s zero‑waste, vegan, plastic‑free, or handmade.
• Craft a visual identity that feels fresh, natural, and trustworthy.

Learning together, growing together

Creating Eco Options wasn’t just a technical build—it was a journey. We worked side‑by‑side with Niamh to learn what vendors need to sell eco products online, and how to present those products in a way that resonates with eco‑conscious consumers. We also explored ways to keep the platform flexible, so it can add new categories—from upcycled homewares to sustainable fashion—without losing focus.

We’re proud that the result is more than a marketplace: it’s a movement. Eco Options helps conscious shoppers discover ethical brands, supports small sustainable businesses, and makes eco‑friendly shopping as seamless and enjoyable as it should be.

Why it matters

In a world where people want to shop responsibly, marketplaces like Eco Options make it easier to turn good intentions into action. And for us at Duffs Digital, helping bring this project to life aligns perfectly with our mission: using technology and design to amplify ideas that matter.

Whether you’re an eco‑friendly brand looking for the right platform, or a conscious shopper searching for sustainable products, Eco Options invites you to be part of the change.

Explore the marketplace at www.ecooptions.com.au
Curious how we can help build your digital vision?